Winner of 35 Industry Awards

JPS Marketing are very aware that within our industry we are often as good as our last order, so we have to ensure that we go above and beyond for our clients. Being a results driven company we know what works in each industry and we certainly can tell you what doesn’t. Our results are backed up by approximately 35 industry awards which we have received in the following categories:

• Limited budget

• Merchandise management

• Trade merchandise

• Apparel design

• Sales incentives

• Australasian made

• Creativity

• Non-profit / Charitable promotion

Here is an example of how we executed a client’s brief and came out on top – winning the Platinum Award for overall Excellence at this year’s APPA Awards:

CLIENT COMPANY NAME: Lion Beer, Spirits, & Wine NZ Ltd
ENTRY: Steinlager All Blacks Chiller Chair

Lion Beer wanted to show their support for the NZ All Blacks in the 2011 Rugby World Cup and promote their ongoing sponsorship through Steinlager beer.

Their goal was to increase sales and visibility over their other been brands throughout the Rugby World Cup. JPS Marketing Ltd was asked to incorporate the key male demographic and design a high-end product fit for a 'man-cave'. 
JPS designed the perfect brand integration with the All Blacks Steinlager Cooler Chair. This black arm chair came complete with cup holder and a pull-out cooler draw that doubled as a foot-rest. Featured in the majority of liquor stores around New Zealand as an 'enter and win' draw to encourage Steinlager sales. The cooler chair was one of the most successful competitions of its kind and succeeded in securing prime floor space at a time when liquor stores were inundated with promotional products surounding the Rugby World Cup. The campaign created an additional 23% in revenue as well as a 2.3% total market share gain. It was an even bigger hit with the winners of each draw!

What the client said:

"The cooler chair definitely was one of the most successful in-store competitions seen in a long time."                          
 

What the judges said:

• Exceptional creativity from the promotional company
   

• Achieved dramatic market share results
   

• Very desirable item with high perceived value
   

• Functional and perfect for the target market