GRAND PRIX
AWARD FOR EXCELLENCE

Fletcher Steel
EasyWeld Launch & EasyKote Re-Launch
Judges Comments:
A highly professional, well-researched and brilliantly executed campaign.
The design is very clean, authoritative, precise and professional. Its various elements are well integrated, consistent and cohesive.
In marketing terms, the objectives are clearly defined, with smart positioning linking the product with the Italian quality and the Ferrari brand.

GOLD AWARD
BRANDING EXCELLENCE

Fletcher Steel
America's Cup Apparel
Judges Comments:
Excellent quality. The garment clearly reflects the quality of the America's Cup - it's banks of logos mirroring the use of multiple logos on the Cup boats themselves. This link takes the shirt away from being a walking billboard and into the realm of a very well-niched product.

GOLD AWARD LIMITED BUDGET

Wises Maps
Wises Maps Street Finder
Judges Comments:
Well within budget.  Good quality production for budget. A very useful and accessible, multi-purpose product.

GOLD AWARD CREATIVE EXCELLENCE

Fisher & Paykel
Fisher & Paykel Message Pen
Judges Comments:
None of the judges had ever seen a pen like this before. This product reflects Fisher & Paykel's 'innovators' positioning brilliantly.

GOLD AWARD APPAREL/
WEARABLE PRODUCTS

Miss Q's
Miss Q's Vest
Judges Comments:
Instant appeal and fun. An extremely well-integrated product. It encapsulates the high quality look and feel very well.